Essentially, when you’re writing your profile on an online dating site, what you’re really doing is writing an ad. In a sense, you are a brand that you’re trying to sell, and this means that you have to train yourself to think like a copywriter. So you’ll want to begin by making a list of all the qualities you want to promote about yourself. This is your identity, your brand.
Examples:
- Fun-loving
- Adventurous
- Outgoing
- Compassionate
- Generous
Next, I’ll teach you how to write about those qualities in a way that’s sure to get noticed.

